Event Details

To receive your$50 discount for attending all 4 Sales Expansion Forum, use this link.  To only attend one of the sessions please click on the specific date registration in the total events listing or the links below.

Back by popular demand this forum is geared specifically to the sales function. Each event will be taught by subject experts and include a case study. The series will address these critical sales management questions:

• How do I comprehensively evaluate my sales development situation?
• What is the best sales organizational structure for me? What are my options?
• How do I go about determining this?
• How do I manage my sales personnel? How do I motivate and reward them?
• How do I set up a sales rep organization and make it perform?
• How do I get the most out of my distribution network?
• What does an effective lead generations system look like? What is critical to its success?
• What marketing efforts need to be in place to make selling most effective?

September 24- How to Prepare for Sales Expansion
Overall sales tactics/action plan needs to be driven by a company strategic plan, a clear market position and full sales assessment.

Ready, set...Wait! Are you ready to sell? Before your sales people can go into high gear, your business must get them to the starting line, and into the starting position. First, you must understand your market position, and how your product and services must be set apart from the competition. Without this, your sales people begin the race at a big disadvantage. This session will help you to prepare your sales organization to sell by clearly defining your market position, and how they can deliver value to your customer.

October 8- Building a Superior Sales Force
Inhouse sales management including training of sales personnel

It’s not about the size of the carrot. Managing your sales people involves more than just providing motivation. You know that they are the key element in differentiating you from your competition. But are they your customer’s trusted business advisors, or merely unpaid consultants, skilled at quoting and making presentations, but unable to develop real business relationships? Come learn the core competencies of successful sales professionals, and the hidden weaknesses that sabotage sales success.

October 22- Create an Effective Sales Rep and Distributor Program
Sales rep and distributor managment to focus on outside sales personnel managment.

Sales channels, markets, and territories; it can be so complicated. But it doesn’t need to be. Are you looking for other ways to reach out to your customers with an effective sales organization? Are you utilizing the best mix of in-house sales people, sales representatives, distributors and direct marketing to effectively grow a relationship with your customer? Are you satisfied with your sales management strategy? Find out how you can increase your ability to manage your sales effort across various territories and markets to optimize your results. Come and learn how you can take the mystery out of choosing the most effective way to sell your products, the way your customer wants to buy them.

November 5- How to Generate Sales Leads and Turn them into Sales Revenue
Lead Generation and sales process through an overview of a comprehensive lead qualification and contact follow through system.

Does cold calling give you chills? There are plenty to ways to reach out to potential customers, and making cold calls is only one of them. Besides, the biggest obstacle to getting a new customer isn’t necessarily finding them, it’s following through to actually get an order. At this forum session, you will be introduced to a number of ways you can reach out to find prospective customers. There is an approach for everyone, regardless of your size and budget. More importantly, you will hear about effective methods and processes you’ll need to turn that prospect into a successful business relationship. Pipeline management is the real secret to securing new customers.

This event is jointly sponsored with:
 

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